Analytics allow you to really understand your customers’ behavior. By analyzing not only site visitors, but what they spend their time reading, and on what pages, it is possible to quickly build a detailed picture of what is popular, and then tailor your offering to suit that current demand.
Online marketing can use a variety of media – your website, email marketing, Facebook, Twitter – to interact with your prospects and cross-promote your business. Analytics enable you to establish what is working best, and direct your resources into honing the performance of that.
Online advertising using Google adwords is a revelation! With the ability to switch on and switch off promotions, to split test alternative campaigns, and to clearly analyse the cost per inquiry you receive, there is no longer the need to spend months wondering if a campaign is working – you can find out in just hours.