Increase Search Engine Driven Traffic Immediately with Online Advertising.

Pay Per Click Advertising.

Another variable in Search Engine Marketing is Pay per click advertising, or PPC, which is a great way to quickly drive targeted traffic to your site. Instead of paying upfront for placing your ad on the search engines, you are only charged when someone actually clicks on your keyword-targeted advertisement. Google, Yahoo, and Bing all offer pay-per-click advertising on their search engine result pages (SERPs), and can feed your ads to smaller search engines to expand your reach.

Website optimization for good ranking in the natural listings takes time and is an ongoing process of adding fresh content and building links. Even if you already have a well-optimized site, there may be some additional keywords that you would like to show up for in the search engines. (It is virtually impossible to naturally optimize your site for every single keyword related to your site.) You may even want your ad to show for those extra-competitive keywords that are also poor choices for natural optimization. PPC provides a great solution to all of these problems — and it works! Paid placement enables you to buy your way to the top of the search listings!

Budget and Total Cost of PPC Ads.

All packages require monthly recurring payments to manage the Ads. Similarly you are responsible for paying for the Ads.

The major search engines enable you to choose a daily paid placement budget, so what you spend is entirely up to you! We provide guidance on strategically selecting terms, geographic areas and demographics, as well as a recommended PPC advertising budget (based on number of terms and how competitive the desired terms are). It is extremely important to have an adequate budget, and budgets can vary greatly, depending on your industry and target market. We do not charge you a percentage of your budget, nor do we mark up individual bids on terms. Our pay-per-click services and pay-per-click management are included in the cost of your monthly SEM services and all manged in-house by an SEM Team member.

Benefits of Pay Per Click Advertising.

Measurable conversions and leads to your website. The benefits of pay-per-click advertising far outweigh the costs, which is why it is such an effective form of advertising. You get targeted traffic to your site that’s looking for your products and services. It’s easily measurable (all the search engines provide conversion tracking), and it often yields a great return on investment (ROI).

To see how we can help your business realize its technology goals, or to learn more about our services, please contact us by email, phone, (276) 696-9792 or by using the form below.

Free Marketing Consultation.