There are hundreds of social media and digital platforms. Where should you be? How do you get there?

Social Media Marketing is Online PR.

The truth about social media and PR that no one tells you is that you could do it – well, most of it, but while you are spending time doing, learning what works and what doesn’t, who will be making your products and managing your people? Maximize your time and money by bringing in Solar Hill Solutions.

We’re happy to work on a number of circumstances: we’ll evaluate your current PR efforts or work alongside your traditional PR team. Similarly we’re happy to come in and pitch to promote you on an ongoing basis or come in and provide training in digital PR, giving you pointers on what to do (and we’ll mentor you on the way if you want).
We’ll tell you what sites you should be on, how to build relationships, where you should avoid and how it should tie in to your overall strategies. We’ll even tell you what equipment you may need and how – to keep costs down – you can use your existing tools.
Digital communication shouldn’t be scary. It’s about conversation and engagement – making friends and being seen as the authority in your field, so what’s holding you back?

The 4 steps of a successful campaign.

Social Media is online PR. The tried and true steps to a successful PR campaign are as follows:

1. Research

First things first, start with a strong foundation of listening. We’ll help you set up monitoring mechanisms to track future conversations around your brand and learn where to best spend your time and money on the Social Web.

2. Strategic Planning

Once we’ve identified the networks you’ll be utilizing and have a solid understanding of where your audience is, what they want from you and how you can best engage them – now is the time to start planning!

3. Implementation

Time to get your hands dirty! This is where we hit the pavement by setting up profiles with great consistent branding design, start developing your online voice.

4. Evaluation

You can’t manage what you don’t measure. The Solar Hill Solutions team will help you review your Social Media campaign effectiveness and online engagement, so we can keep you doing better and better.

We can help with Social Media strategy.

Now that you’ve embraced social media marketing and its potential for distributing your message and promoting your brand, where do you begin? Let us help you with planning and implementing your online PR strategy by:

  • Determining the appropriate medium for your message and brand
    Identifying key influencers in online communities.
  • Formatting your message to suit each online platform.
  • Partnering with your raving fans to help spread your message.
  • Helping you manage your social media accounts
Whether you have a communications team or are looking for one, let us help you harness the power of social media to support your public relations goals.

Traditional media outreach.

Our web-based approach supports traditional PR outreach to bloggers and mainstream media contacts. In addition to writing and optimizing press releases for the web, we can help with:
  • Designing press kit inserts
  • Press kit assembly
  • Pitching
  • Campaign Tracking
  • Developing monthly reports
We’ll help you tie it all together for a truly integrated public relations campaign.

To see how we can help your business realize its technology goals, or to learn more about our services, please contact us by email, phone, (276) 696-9792 or by using the form below.

Free Marketing Consultation.